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Dunelm continues to invest in multichannel as sales grow

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Homewares retailer Dunelm today said it continued to invest in multichannel as it reported on a year of growth.

Multichannel sales at the homewares and soft furnishings retailer grew to 4% of total sales over the course of the year to June 29, and to 4.5% of sales in the final quarter of the year, the 13 weeks to June 29. Total sales over the year grew by 12.2% to £677.2m in the year to June 29 following the opening of 14 new stores over the period. They rose by 6.4% to £159.3m in the final quarter of the year, the 13 weeks to June 29. Like-for-like revenue rose by 1.7% over the year.

Dunelm Group chief executive Nick Wharton said in a year-end trading statement that he expected to see annual pre-tax profits reach about £108m following a year in which the company had “significantly strengthened our customer proposition.”

He said there would be a significant increase in the number of lines offered for home delivery once a new, larger fulfillment centre had opened. That is currently scheduled for October.

He added: “With plans in place to develop further our compelling customer proposition, and with a significant opportunity for future growth from both new stores and multi-channel still in front of us, the board remains confident in the overall prospects for the business.”

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