There’s an interesting condundrum contained in today’s BRC-KPMG Retail Sales Monitor, which we report on in today’s Internet Retailing newsletter. For while high street retailing appears to have lifted significantly in March, online has seen only subdued growth. This narrowing of the gap between the channels is, suggests BRC director general Helen Dickinson, potential evidence of the rise of omnichannel. Find out more in our story below.
In today’s newsletter we also report on Tesco’s launch of online shopping in Thailand, on Clarks’ account of how it used multivariate testing to boost conversion, and ebuyer.com’s adoption of a new social commerce solution that it says will help it to handle large volumes of reviews as it expands. We also report on a new study on innovation, and the role that online takes in discovering new products, and on Jewson’s move into 90 minute deliveries.
We have some upcoming webinars to tell you about. Take part by registering for the free events on our webinar page.
On April 11, at 4pm, the focus is on tag management, in How to Win with Tag Management: Strategies for Achieving Business and Marketing Agility. The event, which features QuBit’s CMO Ian McCaig and technology partnerships manager Harry Hurst, will look at how tag management works, what its benefits are, and how to use it to best advantage. Find more and register here.
And on April 18, at 11am, we’re joined by Will Cook, VP of multichannel at HP Autonomy and Andrew Mackie eCommerce Manager at BGL Group, for a session on Marketing Optimisation for Online Retailers. The focus in the session will about what marketing optimisation can do for retailers, helping to personalise the customer experience and boost performance against key KPIs. Find out more here.
Our last webinar of the month is on April 30, Stibo Systems and Bazaarvoice join forces for a webinar on Staying relevant: creating a personal shopping experience that drives sales. In the 11am webinar, speakers Aurelien Dubot, product marketing manager EMEA at Bazaarvoice, and Simon Walker, director, ecommerce innovation, Stibo Systems, will discuss why it’s so important that retailers focus on their customers as they create shopping experiences that reflect both shoppers’ feedback and needs. They’ll be considering how to harness and learn from social data.
To find out more about the webinar and to register for free, click here.
Online sales growth subdued as high street sales surge ahead
Tesco launches online shopping in Thailand
Clarks boosts conversion by testing what its customers really, really want
Ebuyer adopts new social platform as it expands
Customers see new products first in the store, and when they go online use search
Jewson opts for 90 minute deliveries