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EDITORIAL How shoppers are buying this Black Friday; Dr Martens and THG Ingenuity on direct to consumer selling

Image: Shutterstock

Image: Shutterstock

In today’s InternetRetailing we have the latest insights into how shoppers are buying on this Black Friday, and during the wider Black Friday period. Follow our coverage here

We’ve also spoken to Vivek Ganotra, chief executive of THG Ingenuity, as he prepared for his first cyber week at the business. We have insights into how THG Ingenuity works with brands, how shoppers want to buy direct from brands, and how working together may prove the way forward for this sector. At root, it’s all about understanding how shoppers want to buy from their favourite brands.

Today, we also report on Dr Martens’ strategy of investing further in its direct to consumer channels as it targets 60% of its sales through that channel in the medium-term. The brand has invested in selling to its shoppers both online and through a growing number of stores – although it must also contend with wider economic uncertainty and a slowing in consumer spending short-term. 

We’re reporting as Frasers Group has bought Gieves & Hawkes, welcoming the Savile Row tailor to the group on Instagram. The move markets the latest example of Frasers Group’s focus on its ‘elevation strategy’ – something that the acquisition of a 250-year-old tailor with three royal warrants seems to exemplify. 

And we report on how B&Q and Screwfix owner Kingfisher is seeing ecommerce develop in its business, and report as ScS sees a pick-up in orders as the autumn progresses – representing some welcome relief for the homewares sector.

In today’s guest comment, Mark Crawford of New Relic considers the importance of building in digital resilience, in the light of Primark’s website issues when it launched click and collect last week, and ahead of the festive season.

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