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EDITORIAL How we bought this winter – and the delivery options that shoppers want

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In today’s InternetRetaiing newsletter as research from the ONS appears to explode some myths that may have built around how shoppers shopped this Christmas. Its new analysis of Revolut spending data finds that shoppers didn’t spend significantly more or less – online or in-store – because of factors including strike action and the Fifa World Cup. But they did spend more than expected on clothes and footwear as they maintained the amount they bought in previous years. The average inflation rate for footwear and clothes stood at more than 6% between November and January alone, it finds.

Another piece of research today comes from the IMRG and Scurri who consider what shoppers want from the last mile delivery experience. Respondents told researchers, among other things,  that they expected to see more sustainable delivery options, and how much they were prepare to pay for same-day delivery.   

That coincides with the news that DPD has bought final mile courier company Absolutely in order to build on its same-day delivery capabilities across the UK. DPD says the move also strengthens its sustainable delivery credentials. 

Meanwhile, both Lyle & Scott and Monsoon are focused on childrenswear in a story that reports as Monsoon opens a dedicated shop for children’s clothing, and Lyle & Scott brings the function in house. 

 In today’s guest comment, Thomas Peham of Storyblok explores the inevitable business case for martech infrastructure investment in a downturn 

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