Harry Styles’ much-anticipated Together, Together Wembley residency next month is set to please retailers almost as much as fans, with retail and hospitality expected to receive a £1 billion boost as fans descend on London.
New data from Barclays suggests around one million ticket holders will travel to London from 12 June, spending £981 on average across tickets, travel, accommodation, food and outfits. That equates to an estimated £1.06bn in total — beating even Taylor Swift’s The Eras Tour and Oasis Live ’25.
High per-night spend
The concentrated nature of the run, with all shows taking place at Wembley, is driving particularly high per-night spend of £88m. A quarter of fans will travel from outside London, while nearly three in 10 plan to stay overnight, providing welcome revenue for local hotels, restaurants and stores.
Tickets account for the largest share of spend at £143.20 on average, but additional costs quickly add up, including accommodation (£141.20), transport and food (both £103.10), and £102.20 on official merchandise. Barclays notes that spending on live events jumped 14% when tickets went on sale in January, reaching an 11-month high.
Dressed to impress
Retailers may also benefit from fans dressing for the occasion. Nine in 10 attendees plan to take part in a “fan trend”, with 63% opting for Harry Styles-inspired outfits – such as feather boas – and many coordinating looks with friends or creating fan-made items.
Rich Robinson, head of hospitality and leisure at Barclays, said: “Harry Styles’ Wembley residency is set to deliver a significant boost to London, with fans expected to spend across hospitality, retail and leisure as they make the most of their trip to the Capital. It also underlines consumers’ growing appetite for memorable experiences, as people increasingly prioritise events that feel personal, meaningful and worth travelling for.”
Tom Corbett, Managing Director of Sponsorship and Client Experience at Barclays, added: “This tour shows just how powerful live entertainment can be, benefitting consumers and businesses alike.”
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