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Editorial: Making delivery the star at Christmas


The shops are filling up with Christmas stock, the delivery promises and pledges are being made and the Christmas ad campaigns are launching. It is perhaps only fitting therefore that delivery is being made the star this Christmas for a number of retailers already including Argos and Amazon.
Argos’ ad campaign broke last week and is based in a magical distribution centre to help highlight the company’s commitment to super speedy delivery through its nationwide Fast Track same-day delivery service. Amazon’s campaign meanwhile follows the epic journey of a little girl’s present from point of purchase on a bus to delivery into her excited hands.

Their commitment to delivery will resonate with shoppers who are likely to be more demanding of delivery this peak than ever, according to MetaPack. And, with Black Friday peak approaching rapidly we also have this week’s opinion piece from ParcelHero’s David Jinks, who reminds us of the lessons of 2014.

Organic retailer Planet Organic launched a same-day one-hour delivery service this week, partnering with on-demand delivery service Street Stream. However, when it comes to delivery initiatives this week it has to be the ASOS’ announcement of its Try Before You Buy service that wins hands down.

The fashion giant has partnered with pay later specialist Klarna to allow customers through its app to order goods and then pay only for what they keep, within a 30 day limit of order. It follows other recent delivery initiatives such as the launch of ASOS Instant, its same-day delivery service for London customers.

Elsewhere we have Marks and Spencer signing a new deal for international mail and parcel services and Parcelforce Worldwide announcing changes to its ecommerce platform integration to make a better experience for its customers.

Image credit: Fotolia

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