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EDITORIAL New ways of selling emerge as customer expectations change, plus focus on brand engagement

Life and the news cycle both slow down in the summer, giving InternetRetailing readers the chance to catch up on some stories that may have slipped past during the year. This year we’re marking each of the six core summer holiday weeks by focusing on our core InternetRetailing themes and revisiting some of the ways that we’ve explored those themes in print. We’re reviewing, reconsidering and reminding of some of the key lessons, practical examples, and ideas that could work for others just as well as they already have for IRUK Top500 retailers. 
This week we start with Brand Engagement, and in future weeks we’ll be turning our attention to The Customer, Merchandising, Mobile & Crosschannel, Operations & Logistics and Strategy & Innovation. 
In today’s InternetRetailing newsletter we have four approaches to brand engagement, as used by IRUK Top500 retailers, editor-in-chief Ian Jindal focuses on how we listen to what customers say,  and we consider analysis of what Top500 retailers are doing when it comes to engaging with customers via loyalty schemes. Tried engaging via social media? We have guidance on how to use Pinterest for retail and a case study from Top500 retailer, Holland & Barrett on how it’s talking to and working with its customers. This is a chance to explore some of the tried and tested approaches that have worked for retailers at a time of year when we’re often in thinking and reflecting mode. 
Today we’re also reporting as property developer Hammerson says it’s giving less space to department stores and fashion retailers in its shopping centres, and focusing on food and experiences instead. We feature a prototype from Worldpay: the company is trialling pay-by-drone and says the technology could reduce delivery fraud and improve customer convenience. Both represent different ways of engaging with shoppers at a time when their expectations of that engagement are changing. They’re timely examples of how retail is moving on to new ideas, just as it is leaving older concepts behind. 
Today’s guest comment comes from Colin Neil of Adyen who considers the difference that payments can make in luxury retail.


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