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Editorial: Why it’s vital to let customers know exactly where their parcels are


Customers are becoming more and more demanding about where their parcels are and whether they are being safely delivered and yet it’s something some retailers are missing out on. New research from Sorted suggests that whilst 80% of customers want real-time order tracking 20% of retailers aren’t offering it.
At Hermes the company is helping calm customer worries – and in turn reduce contact centre requests – through the introduction of SafePlace photo and geofencing technology that will help its customers know exactly where their parcels have been left if they aren’t in at the point of delivery.

Hermes is also in the news this week as it rebrands to better focus on its new consumer approach. The business has traditionally had a B2B focus but a rebranding of its vehicles has begun which will see its new tag ‘The Parcel People’ introduced.

In the world of click and collect HubBox has announced plans to add up to 2,000 new collection points after a new partnership with payment provider epay. They will be rolled out by the end of the year.

In the US Walmart has launched Spark Delivery, a new crowd-sourced delivery platform whilst closer to home Asendia and An Post have formed a new partnership aimed at helping retailers to expand into Ireland.

Image credit: Fotolia

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