ao link
Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
You are in: > Home > Views > Editorial

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

EDITORIAL Is the online shift here to stay?

Linked InTwitterFacebookeCard
Image: Adobe Stock
Image: Adobe Stock
Sharelines

EDITORIAL Is the online shift here to stay?

In today’s InternetRetailing, we’re asking what today’s ONS figures showing a drop in the share and the value of sale taking place online in June means longer-term. Today’s ONS report showed that 26.7% of retail sales took place online in June. That’s lower than the 28.4% of sales that were online in May, and the at the same time, the value online sales were lower both than the same time last year and than they were last month.

 

At first glance, it could seem that shoppers are returning to the way they bought before the pandemic. But, the proportion of online sales that take place online is still much higher than it was before the pandemic, the ONS points out today. In February 2020, 19.9% of sales were online. June sales are still above that level, and likely benefited from a rush of enthusiasm for shops following more than a year of on and off lockdowns in the UK. The question now is whether what will last.

 

Certainly, retailers are selling more online than they did before the pandemic. Grocers and other food retailers, today’s figures show, are now making 10% of their sales online – almost double the rate that was online before Covid.

 

Their continuing enthusiasm for online is illustrated in Sephora’s acquisition of Feelunique, the beauty retailer and marketplace that has benefited strongly from the shift online over the last year.

 

Crocs, the footwear brand, has seen strong online sales as well, and more than half of its sales are now direct to consumer, following a 25% rise in online sales.

 

There’s also a suggestion that shoppers could move back online as more people are asked to isolate as Covid-19 levels rise following the removal of legal restrictions. As yet only food distribution workers are deemed essential enough to be able to test daily instead of self-isolating, according to government guidance.

 

British Corner Shop has opened an EU distribution centre in order to supply rising demand post-Brexit that comes as many UK nationals living in Europe have not been able to visit because of Covid-19.

 

In today’s guest comment, technologist Brian Skewes considers why retailers are shifting to the showroom model.

 

Linked InTwitterFacebookeCard
Add New Comment
You must be logged in to comment.

The InternetRetailing Newsletter

A curated update containing news analysis, reports, podcasts and opinion - completely free and delivered three times weekly

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter