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IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

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From House of Fraser to Tesco and Debenhams: how multichannel investment is driving the business

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From House of Fraser to Tesco and Debenhams: how multichannel investment is driving the business
From House of Fraser to Tesco and Debenhams: how multichannel investment is driving the business
IRUK Top500 retailers have been sharing the results of their multichannel strategies this week, and in today's InternetRetailing newsletter we report on what we've learned.

We're reporting on how ecommerce is driving growth at House of Fraser, while at Debenhams a mobile-first strategy is seeing m-commerce sales reach almost 50% of online sales.

JD Sports said this week that multichannel investment meant it was well-placed to benefit from the current trend for athleisure, while Tesco said in its latest results that it was working towards a single online platform for its businesses.

In today's IRX 2016 preview, we hear from Will Lockie of Evans Cycles on meeting customer demand through multichannel retail. Today's guest comment comes from Markus Juhr-de Benedetti of Blue Yonder on how mobile and the internet are disrupting shopper habits.

IRX 2016

IRX 2016 will take place on April 27 and 28 2016 at IRX 2016, at Birmingham's NEC. Find out more here. Register to visit the show for free here.

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