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How digital is reshaping the way we buy, at Christmas and beyond

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How digital is reshaping the way we buy, at Christmas and beyond
How digital is reshaping the way we buy, at Christmas and beyond
In today's Internet Retailing newsletter, we report on how digital is shaping new ways of selling. We report on Hyundai's new digital-first Westfield shop, which promises consumers the opportunity of bypassing car salespeople when they buy their next new car, and we report on startling figures from Halfords, which says 92% of its online orders are now collected in store as customers opt to use in-store services when they buy.

Today we're also starting to focus on Christmas. We report on predictions that this year's peak season will see not one, not two but four peaks, as a result of changing consumer behaviour. Preparations for the festive season are also the subject of our guest comment, from Caroline Hey of Fact-Finder. M&S, which reported half-year results this week was also upbeat abut Christmas, predicting its still-declining website figures would return to growth in the run up to December 25. Christmas is also the subject for our recent research report examining how retailers can prepare for seasonal peaks.


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