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How social is making its mark on multichannel retailing

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In today's newsletter, we're considering the growing importance of social in commerce. Asos reports in its full-year figures today that it has more than 12m social media followers, and that its social stylists alone have a collective following of more than 850,000.

At the same time, an HTC study underlines the importance of the selfie in modern commerce – a factor that New Look digital director Jack Smith also acknowledged when he spoke at IRC 2015 last week.

Taken together, these stories suggest that retailers that make social a priority are benefiting from using the channel as a mechanism to influence, engage and persuade.

Today we also report on IMRG figures that suggest online sales returned to stronger growth in September, and on predictions that more will buy online in future, both on groceries, according to the IGD, and on Christmas, according to Vouchercodes.co.uk. Meanwhile, Oasis has added Doddle returns to its fulfillment service, and today's guest comment from Mark Haviland of Rakuten Marketing considers ways of succeeding in international commerce.

Our webinars

In our next webinar, we're joined by etailer Björn Borg as well as Bronto and Vaimo for an in-depth conversation on how to use data to best target your customers and keep them coming back. Björn Borg Unleashes the Power of Data to Engage Customers will be at 1pm on November 10. Visit the Bronto webinar page to find out more, and to register for the free webinar.

Click to visit the Internet Retailing webinars page to catch up on any that you may have missed.

The Internet Retailing Conference

The tenth annual Internet Retailing Conference, will be held in the Novotel Hammersmith, London, hotel on October 14. Patrick Bousquet-Chavanne, member of the board and executive director – marketing & International at Marks and Spencer will be a keynote speaker. Also joining the line up are David Lindsay, senior vice president – technology at Farfetch.com and Aaron Chatterley, founder of Feelunique. Find out more about the line-up and about details including how to buy tickets on the Internet Retailing Conference website.

Our research reports

Our research editors research and produce regular reports on pertinent ecommerce issues. The latest, on Conversion Rate Optimisation, comes from Liz Morrell who explains here why this is a must-read report. Click on the links too to download your free copies of the Seasonal Commerce Report and Customer Experience Report.
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