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IREU Top500 Brand Engagement Dimension Report 2018

IREU Top500 Brand Engagement Dimension Report 2018

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InternetRetailing tackles challenges of international retail in May magazine

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International trade is the focus for this month's InternetRetailing Magazine
International trade is the focus for this month's InternetRetailing Magazine

InternetRetailing has drilled down into the ins and outs of international retail in the latest edition of its magazine.

 

Our May issue explores the opportunities and challenges facing companies as they look to extend their reach across borders while fending off competition in their home territories.

 

We cover the threats posed by Amazon in Europe and how local retailers are battling them, as well as provide in-depth analysis of how the ecommerce pioneer is disrupting its home market.

The magazine features Editor Emma Herrod’s cover interview with Co-op Food’s Head of Digital Chris Conway, which reveals how the retailer is investing in a shop, scan and go initiative and using new technologies including facial recognition and robot deliveries to revitalise its store experience. The exec is hoping that these testing initiatives will support the Co-op’s drive towards convenience and reduce waiting times in store.


Elsewhere, we provide curated insights from our recent RetailX reports. In The Customer, we explore how the Post Office has unified its online and in-branch offers and how fashion brand Oasis has integrated its ecommerce and social media presences. In Mobile & Cross-channel, we look at the benefits of taking a mobile first mentality, with a detailed look at Sainsbury’s, eBay, Specsavers and M&S.

“Each issue of Internet Retailing magazine brings together independent commentary and expert insight into the key topics affecting retail and their impact on Europe’s retailers. Ecommerce can no longer be viewed purely at a domestic level. It has no borders. Changes made by Amazon in the US or Alibaba in China can impact all retailers and the experience they offer customers in what is now a global marketplace,” says Emma Herrod, Editor, Internet Retailing.

 

The magazine is available digitally and in print to InternetRetailing members. Those interested can register online here, with a full membership available starting at £495 per year.

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