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Multichannel means growth for today's retailers

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It's been a long time coming, but at last Morrisons has confirmed the launch of its online grocery service, which comes in association with specialist Ocado, and will be up and running by January. And not a moment too soon. The news comes in the same week that a range of other retailers report the growth that multichannel sales are helping them to achieve. In today's Internet Retailing newsletter, we have the latest from Asda, Thomas Cook and Dixons Retail, all seeing strong growth online that is helping to improve their overall figures. And it's not just them, since today we also report on the latest online sales figures from the IMRG.

Today's guest comment is from Adit Abhyankar, executive director of Visual IQ, taking a look at how and why retailers can start to analyse their Big Data to improve their online and multichannel operations.


Remember that tickets for the Internet Retailing Awards (more info here) are now available to book.

And a reminder too that it’s catch up time for anyone who missed that vital briefing at Internet Retailing Expo (2013). Presentations and panels from the across the six conferences of the event, the workshops and Innovation TV Studio are now available to view online at InternetRetailingExpo.com.

Jumpstart events

Internet Retailing's signature JumpStart events offer a chance for retailers to get quickly up to speed on the latest developments in a given area, hearing directly from expert suppliers and identifying and presenting the key questions retailers need to ask when procuring their own systems. Each full-morning event is held in Tower 42, 25 Old Broad Street, London and retailers can register to attend for free here.

On May 29, International and cross border trade is under examination. UK companies are seeing significant growth from trading internationally (outside the EU) and cross border (within the EU) and it’s never been easier to extend your online trading. Presenters at the Jumpstart will highlight the areas of concern, the pitfalls to avoid, as well as new opportunities in an event that will feature leading vendors in areas from multilingual to localisation, from payments to local customs and from logistics to usability.Find out more and register to attend here.

Cross-channel is the subject for the JumpStart event of June 5, where the focus will be on the customer, how they use as many touch points and channels as we’re willing and able to offer and how we combine behavioural data with service values, technology, people and process to deliver for them. Delegates will take away ideas, examples and case studies to extend selling activities beyond the web interface. Find out more and register to attend here.

The customer experience is in focus for the event of June 19, when we'll be looking at how to provide an enhanced customer experience, not only optimising each channel but also considering how to bridge the experience over time and across channels. Topics will include interaction design, service planning, testing and customer service, delivery and logistics, and extend to how best practice analytics and behavioural tracking can help us towards that elusive ‘single view of the customer’ in order to sell more effectively. Find out more and register to attend here.

Today's stories

Morrisons to use Ocado infrastructure to deliver its online grocery service in January

Asda reports 16% growth in online sales as it gets set to launch Scan & Go trials in the UK

GUEST COMMENT Big Data and marketing attribution reveal the bigger picture

Dixons Retail set to 'flourish in an internet world'

Thomas Cook launches personalised holiday partnership as part of plan to become leading ecommerce tour operator

UK online sales grew by 16% as April temperatures rose

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