Online and in-store 'two sides of the same coin' for successful retail
KPMG's head of retail, David McCorquodale, makes the point in today's Internet Retailing newsletter that the most successful retailers are not those who prioritise ecommerce over bricks-and-mortar stores, but rather those who find ways of operating in harmony within their businesses. Speaking as March retail figures
show healthy performances both online and in stores, he says they are simply 'two sides of the same coin'.
But while sales might be up, ensuring those sales are profitable is the next step for beleaguered retail executives. Today we also report on a study that suggests that only 16% of retailers and manufacturers worldwide
are fulfilling orders profitably.
Elsewhere today we also look at the rise of the selfie in a retail location
, and at how retailers might profit from the consumer urge to take them. We look at the growing importance of social media in retail
and look to the future with a practical insight
into how the Internet of Things might help consumer products to peak performance.Our webinars
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to catch up on any that you may have missed.Our research reports
Our research editors research and produce regular reports on pertinent ecommerce issues. The latest, on Conversion Rate Optimisation, comes from Liz Morrell who explains here why this is a must-read report
. Click on the links too to download your free copies of the Seasonal Commerce Report
and Customer Experience Report