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Poundland trials ecommerce site as study shows average UK online shopper spends £6,000 a year over the internet

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Poundland trials ecommerce site as study shows average UK online shopper spends £6,000 a year over
Poundland trials ecommerce site as study shows average UK online shopper spends £6,000 a year over
With the average UK online shopper now spending more than £6,000 a year online, today's launch of the Poundland website comes as no surprise. A study out today from Tryzens suggests that lower-income shoppers spend up to 40% of their income online, perhaps making the Poundland audience a ripe one for ecommerce. The hurdle for the discount retailers to jump has always been the cost of delivery, but Poundland addresses that with a flat delivery charge that also trades on the convenience of online ordering.

Convenience is also in the news today thanks to the upwards move to £30 for contactless card transactions. Payment card companies predict that as NFC becomes more popular in contactless, so consumers will be more likely to try other new payment methods.

Today being September 1, we start to look ahead to the Christmas shopping season with the launch of our rolling report on Black Friday, Cyber Monday and holiday shopping in general.

We also have news of a new launch for former Book Depository chief technology officer Emad Eldeen Elakehal, an interview with Patrick Tsang of Gnet on the rise of O2O services in China - and why that matters to UK retailers, while today's guest comment comes from Steven Ledgerwood of Emarsys.

Our webinars

Our next upcoming webinar is with Quantcast, and features Matchesfashion.com in a discussion of the evolving online retail environment and retail techniques that can help. Hedwig Vollers, senior client strategist at Quantcast and Damien Clothier, head of acquisition at Matchesfashion.com will join us for Real-time retailing: making the most of online retail tactics at 2pm on September 10. Find out more by visiting the Quantcast webinar page here.

We'll be looking ahead to Black Friday in a webinar to be held with Bronto this September. Kestrel Lemen will be with us to advise retailers and marketers on planning ecommerce marketing plans ahead of the Christmas 2015 shopping season. Black Friday is coming: will you be ready? is on September 15 at 2pm. Visit the Bronto webinar page for more information and to register for the free-to-attend event.

A week later, we'll be with dotmailer for a webinar considering ways of engaging B2B customers. Skip Fidura, client services director at dotmailer, will be with us to discuss how to use email to market to this group of buyers in The role of multichannel in B2B ecommerce. The webinar is at 2pm on September 22. Visit the dotmailer webinar page to find out more and to register for free.

Click to visit the Internet Retailing webinars page to catch up on any that you may have missed.

The Internet Retailing Awards

The Internet Retailing Retailing Awards will be held on September 24 at the Mandarin Oriental, London. Nominations are now open – click here to nominate your own company or one whose work you admire, and tickets are now available to buy.

The Internet Retailing Conference

This week we have new speakers to unveil for the tenth annual Internet Retailing Conference, to be held in the Novotel Hammersmith, London, hotel on October 14. Patrick Bousquet-Chavanne, member of the board and executive director – marketing & International at Marks and Spencer will be a keynote speaker. Also joining the line up are David Lindsay, senior vice president – technology at Farfetch.com and Aaron Chatterley, founder of Feelunique. Find out more about the line-up and about details including how to buy tickets on the Internet Retailing Conference website.

Our research reports

Our research editors research and produce regular reports on pertinent ecommerce issues. The latest, on Conversion Rate Optimisation, comes from Liz Morrell who explains here why this is a must-read report. Click on the links too to download your free copies of the Seasonal Commerce Report and Customer Experience Report.
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