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Ellis Brigham says personalisation has helped lift sales

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Ellis Brigham, a Top250 retailer in the IRUK 500, says sales have grown quickly since it started to trial personalisation technology.

The outdoor and wintersport clothing and equipment retailer started using Persomi omnichannel personalisation technology to give customers the most relevant view of their website, as well as informing email and SMS communications.

The solution was used on part of the website between April 1 and May 31, and saw a significant rise in sales in the part of the website where it was deployed.

Zak Hood, ecommerce manager at Ellis Brigham , said: “The first two months of using Persomi have been very encouraging, particularly given the fact that we’ve only tested part of its functionality on a small section of the website. We’re looking forward to achieving even greater results as we start to utilise it in more depth across the whole site.”

Katie Latham, chief executive of Blue Bridge Solutions, which developed Persomi, said: “We’re delighted that Persomi is helping Ellis Brigham to deliver relevant content to their customers in real time, and that our built-in intelligent workflow allows them to personalise consistently across all customer touchpoints”.

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