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Emma Bridgewater sees online conversions rise in response to reviews

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Pottery business Emma Bridgewater says almost 40% more people who visit its site are buying, after it introduced ratings and reviews.

Company figures show that the company’s product page conversion rate has risen by 39% since it introduced Bazaarvoice Ratings & Reviews to its online store.

Some 70% of the brand’s products now have at least one review, with 3,000 reviews submitted. Of them, 96% are four or five star reviews.

Jamie DeCesare, web manager at Emma Bridgewater, said: “There’s a really positive reaction to the Emma Bridgewater brand both online and offline, and we felt this could be added to through incorporating user-generated content into our e-commerce store.

“Honest feedback enables us to tap into our customers’ enthusiasm and in turn encourages them to become more involved in the online community. This ensures we continue to create products that our customers love, which in turn help us to boost sales.”

Richard Anderson, Bazaarvoice VP of client services, EMEA, said: “Partnering with Emma Bridgewater is a real privilege and I’m delighted that Bazaarvoice is helping the company shape key business decisions.”

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