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Think Global, Act Local: Strategies for International Expansion and Localisation

5 Jun 2024
14:00 -

Drawing on examples from Adidas, Mango, Puma, Tommy Hilfiger and PrettyLittleThing our panel will discuss how to grow globally whilst remaining market specific.

Navigating the complexities of internationalising and localising online experiences poses a significant challenge and opportunity for merchants worldwide. Companies grappling with managing diverse regional needs can learn from those who have embraced the “think global, act local” approach.

Join us for a webinar, in which attendees will gain valuable insights and actionable strategies for successfully navigating the complexities of global expansion and localisation.

Drawing on data from the Internet Retailing Top1000 rank ing report, participants will learn how to leverage market insights to optimise their international expansion strategies. Through real-world case studies and best practices, attendees will discover the benefits of adopting the “think global, act local” approach, including:

  • Understanding global market dynamics. Gain insight into consumer behaviours, preferences, and trends across different regions to inform strategic decision-making.
  • Tailoring strategies for different markets. Learn how to adapt product offerings and merchandising strategies to meet the unique needs of diverse markets.
  • Optimising trading potential. Discover how to streamline operations with AI to enhance trading potential to drive higher conversion rates and average order values (AOV) on a global scale.
  • Overcoming localization challenges. Explore practical techniques for overcoming language barriers, cultural differences, and regulatory requirements to deliver a seamless and personalised customer experience.

Navigating choice overload. Understand the impact of too much choice on consumer decision-making and learn strategies for simplifying the shopping experience to improve conversion rates.

Our webinar aims to give participants the knowledge and tools they need to expand their e-commerce business globally while effectively localising their online experiences to maximise success in each market.

Featured Speakers

Ian Jindal



Imran Choudhary

VP Product Marketing


Imran Choudhary is a seasoned eCommerce professional with over 20 years of invaluable experience in the retail industry. His expertise lies in e-commerce platforms and product discovery, where he has made significant contributions to the online growth of leading international retailers and luxury brands. Throughout his career, Imran has been at the forefront of the digital retail revolution, leveraging his deep understanding of consumer behavior and e-commerce trends to drive strategic initiatives that enhance online experiences, drive conversion, and higher average order values.

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