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Evolving strategies: Top500 retailers on omnichannel

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In today’s InternetRetailing newsletter we’re focusing on the role of omnichannel in helping retailers from different sectors to grow their sales.

We report on how IRUK Top500 traders from Yours and Joules to Carpetright are bringing online and offline together to boost sales.

While both Yours and Joules are using omnichannel to deliver a more joined-up customer experience in a fashion context, it’s notable that Carpetright is using multichannel services and approaches very effectively to give its sales a boost. Carpetright, indeed, says its income from digital channels has now made ecommerce its biggest store.

In our Peak 2017 coverage we’re seeing signs of continued international online interest in buying from UK retailers, while footfall to stores appears to have held steady in November – but shoppers seem set to stay cautious when it comes to spending. These are all trends that we’ll expect to see affecting retailers throughout 2018, for the way that shoppers buy at Christmas, the most concentrated sales period of the year, often acts as an indicator for the year ahead.

It’s not only Top500 retailers. We also report how Vertu Motors has launched what it says is a complete end-to-end online experience for its Bristol Street Motors brand, enabling shoppers to buy a used car entirely online and using omnichannel services to connect dealerships to the commerce transaction.

The theme continues in today’s guest comment from Andrew Quartermaine of ACI Worldwide, who considers the evolution of omnichannel retail strategies.

The InternetRetailing analysis of Top500 UK retailers and their performance in delivery, collection and returns, is now available to read online, in the form of the IRUK Top500 Operations & Logistics report for 2017.


Find out more about upcoming InternetRetailing webinars and register for free on the InternetRetailing webinar page. You can also catch up with past webinars on the page: recent sessions have come from IBM Watson on using AI to improve the customer experience, and from SmartFocus and The Entertainer on using social to reach digital customers.

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