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Farfetch names TikTok marketing boss Nick Tran as CMO

Nick Tran

Farfetch has appointed former TikTok global head of marketing Nick Tran as its chief marketing officer.

In his new position, Tran will report to chief marketplace officer, Edward Sabbagh, and will oversee all global marketing functions for Farfetch Marketplaces.

Tran has over 20 years of experience in building brands developing high-performing teams and creating innovative marketing strategies, having previously worked in senior positions at Samsung, Hulu, Stance Socks and Taco Bell.

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Most recently, he held the position of global head of marketing at TikTok, where he held the position of he oversaw the company’s B2C marketing organisation, including global brand strategy, strategic partnerships, paid media, social media, and organic content.

Commenting on his appointment Tran said: “This is an exciting time to be joining Farfetch and be able to shape the connections between the curators, creators, and customers of luxury fashion. I’m excited to join the Farfetch rocketship and help take the brand to all-new heights.”

Farfetch chairman and CEO José Neves added: “Building the Farfetch brand is a key part of our mission to be the global platform for luxury. Farfetch has a unique model in the luxury industry and, as such, our brand will be built with an innovative approach to marketing.

“This is why I am delighted to welcome Nick, a revolutionary marketeer and brand builder, to our team.”

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