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FatFace ecommerce sales climb by 39%

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FatFace reports that its ecommerce sales grew by 39% to account for 15% of its total sales in a year in which it relaunched its website.

The multichannel fashion retailer says conversion rates lifted strongly following the redesign, which was launched in October 2013. The company is also focused on improving channel-bridging features such as order-in-store and click-and-collect, while gathering customer records such as email addresses to increase engagement and promotions.

Total sales at the business also grew quickly to £200m in the year to May 31, 12% up from £179m in the previous year. Like-for-like sales, which strip out the effects of store openings and closures, grew by 7.6%. Earnings before interest, tax and asset depreciation (EBITDA) were up by 26% at £39.3m, from £31.2m last time.

Chief executive Anthony Thompson said it had been “business as usual” since deciding not to go ahead with a stockmarket flotation earlier this year.

“It’s been another record year for FatFace, with strong growth in sales and EBITDA,” he said. “We have made further progress in increasing our coverage across the UK through larger stores that carry more of the FatFace range and offer greater choice, as well as improving our online offering.

“The brand continues to resonate with new and existing customers who are as engaged as ever, particularly through social media.”

He added: “We remain confident in the future prospects for FatFace as we pursue a range of opportunities for further growth, both in the UK and internationally.”

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