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FatFace reports 55% boost to first-half ecommerce sales

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FatFace has reported online sales up by 55% in the first half of its financial year.

Online sales now represent 14% of sales at the lifestyle and accessories brand, where total revenue grew to £98.9m in the 26 weeks to November 30. Earnings before interest, tax and write-downs rose by 57% to £19.6m.

The company put its success down to factors including a strong multichannel structure.

FatFace chief executive Anthony Thompson said: “Very strong sales during the first half have been followed by record Christmas trading.

“Investment in our product, service and store environment continues to build trust in the FatFace brand and our reputation for offering quality, style and value for money.

“Combined with the further expansion of our UK store portfolio and the rapid development of our multichannel offer, this has led to another half-year of double digit sales and profit growth.

“We remain confident that FatFace continues to appeal to an increasing number of customers, and we see a range of opportunities for further growth.”

Sales for the five weeks to January 4 rose by 5% on last year. Records were set in the week to December 28, while Boxing Day was the biggest day in FatFace’s history.

Other half-year highlights included six new store openings, taking the chain to 208 branches.

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