Close this search box. takes fresh look at property market with augmented reality

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Online property search business, has rolled out an app for its online service that uses augmented reality to offer a wholly new view on the property market. Once the application has opened, users simply select the augmented reality function and by looking through their view finder at the built environment that is directly around them, property information is displayed on screen.

Information appears as thumbnails that show price, direction and distance from the user’s location. More information, photos or a direct call to the relevant agent is a simple click away. 

The augmented reality layer greatly reduces the clicks involved in the user journey (from viewing a property to calling an agent or requesting more info) from seven clicks down to two to three. 

Outside of the augmented reality features, the application also delivers a rich visual experience where users can search based on their location and browse through the properties that are delivered. Similarly to the website, us ers can also refine their search based on the number of bedrooms, price range and distance and also view agent’s details and click to call them or request further info. 

Chris Boorman, Product Manager, said: “ We have listened to consumer feedback and worked really hard to make sure that the iPhone experience is as good as it can be. is extremely happy with the end result and will continue to offer iPhone users an effective on-the-move solution whilst hunting for their next house or flat.”
Matt Cockett, group commercial director, Mobile Interactive Group said: “Industry advances such as augmented mobile technology are now a mainstream reality for consumers. 

Mobile Interactive Group’s (MIG) mobile internet and app publishing platform, Kilrush, has delivered the new bespoke smartphone application for

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