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First Look: Inside Pandora’s new Oxford Street store

Pandora has opened the doors to its newly revamped store on London’s Oxford Street.

According to the jewellery company, the new store has been designed to “immerse” customers in the “world of Pandora’s charms, bracelets, rings, earrings, and necklaces, and pays homage to the vibrant city of London with a Pandora-infused, pink twist.”

As a result of the opening, throughout the week, the company will have a number of exclusive offers and activities in-store including live illustrations on gift boxes, as well as complimentary coffee and doughnuts from Crosstown Bakery to celebrate the launch.

Free engraving will also be offered to ‘My Pandora’ loyalty programme members in the first week, Pandora revealed.

The retailer first announced the opening at the start of the year and at the time, GPE senior portfolio manager Sarah Goldman said: “We are thrilled to announce that Pandora has chosen 70/88 Oxford Street as its latest store location in London.

“As a hugely popular and globally recognised brand, Pandora will add to the premium retail offering across our wider West End portfolio.”

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Pandora features as a company profile in the 2023 RetailX European Luxury Sector report, which 38 pages of market-leading research into the European Luxury Sector and eight other company profiles including Fendi, Louis Vuitton, Ray-Ban and Vivienne Westwood

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