FitFlop to sharpen international presence with ecommerce websites

Footwear brand FitFlop has chosen eCommera to improve its international presence and drive sales growth by developing a range of ten targeted transactional websites.

Under the deal, eCommera will replace the existing platforms with ten ecommerce websites covering the UK, European and US markets, with more expected to follow. eCommera will develop, launch and manage these sites, as well as adding mobile optimised access for each.

FitFlop has been trading online since 2008 and is understood to have needed a scalable solution to accommodate its growth plans to expand internationally. eCommera’s modular approach is reckoned by both parties to be a good fit to give FitFlop the flexibility to select particular functionality for certain markets as and when required.

Andrew McGregor, chief executive at eCommera, said: “FitFlop is a brand that has a genuine global appeal, and a growth trajectory to match. The challenges it set for scalability, speed of international deployment and ongoing partnership are a perfect match for our proposition. We are looking forward to working with FitFlop to help them trade swiftly and profitably online in a variety of markets. We are also offering FitFlop our partnership approach, which means they will benefit from our online, analytical and technical expertise.”

The eCommera Commerce Platform being deployed at FitFlop integrates several third-party products, including Cybersource, Demandware and Quova.

FitFlop is a shoe company launched in 2007 after Marcia Kilgore collaborated with expert biomechanists Dr David Cook and Darren James of London South Bank University to create a leg-muscle activating sandal. Four years later over 12 million pairs have been sold.

eCommera provides ecommerce products and services to international brands and retailers including Asda, Clarins, House of Fraser, Hamleys, Horze, The London Organising Committee of the Olympic Games, Space NK and TM Lewin.