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Flooring Superstore lays down growth through agile omni-channel

Dan Foskett

A digital-first retailer, Flooring Superstore has seen sales grow 142% in the past 12 months as it refines it multi-channel offering to take advantage of the lockdown homeware boom.

As many UK shoppers take advantage of increased time at home to redecorate, Flooring Superstore has seen sample requests rise by 172% and web sessions have increased by 99%.

The retailer has  25 bricks and mortar stores across the UK, with plans to open an additional 25 in 2021, creating 100 new job roles across the UK. Its robust online infrastructure enabled the business to keep trading during the toughest restrictions.

Dan Foskett, CEO at Flooring Superstore, says: “We’ve no doubt that lockdown has had a direct impact on the increase in sales and sample requests, as people have been forced to spend more time at home. We feel incredibly fortunate to be in this position and appreciate it has been, and continues to be, an incredibly difficult time for many of our fellow retailers.”

He adds: “This growth combined with our unique retail model; bring a modern purchasing experience to a traditional market, has enabled us to stand out from our competitors and continue to expand. Our reactive approach to the closure of our stores, enabled us to quickly direct customers to our strong e-commerce platforms. This in turn has resulted in the expansion of our teams and we are still actively recruiting.”

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