Flying Tiger Copenhagen boosted online conversion rates by 20%, following the introduction of a new checkout solution designed to enhance its delivery offer for customers.
The Danish retailer and nShift worked to build and enhance the delivery experience, by providing improved access to parcel lockers for pick up/drop off deliveries (PUDO). The collaboration said these lockers are rapidly increasing in popularity across the Flying Tiger Copenhagen customer base.
PUDO represents the preferred delivery method for almost three quarters (70%) of Flying Tiger’s Nordic customer base. With nShift, Flying Tiger intends to expand its PUDO capacity to cater for rising demand elsewhere in Europe. It is launching PUDO in Italy later this year as well as expanding the option in the UK, France and Germany.
“We’re seeing growing interest in out of home – and particularly PUDO – deliveries. Customers often see them as more convenient than doorstep deliveries: they can collect them at a time that suits them, safe in the knowledge they’ll be kept safe,” said Sander van Enschot, head of digital operations, Flying Tiger Copenhagen.
“The inability for our shoppers to select their preferred PUDO point at the checkout was a big issue in delivering a positive customer experience. Most of the time, what was automatically selected for them was neither convenient nor their preferred choice.”
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