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Focusing on multichannel for growth

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In today’s Internet Retailing newsletter, we cover the story of how one retailer is focusing on multichannel as a way to grow their business. Dunelm, whose half-year results are out today, says its website is its ‘biggest shop window’ accounting for more than a third of customer visits to its brand, though as yet multichannel only makes up 4% of its sales. Find out more in our story below.

Today we also report on the switch of Google Shopping from free listings to paid-for ads, which starts to take effect tomorrow. We find out what the change means – and what it may have to offer retailers.

Catch up too on the latest news from IRX 2013, with the latest in our series of previews, with news from Secret Escapes and with new guidance on payments and PCI DSS.

We have some upcoming Internet Retailing webinars to flag up this week. As always, it’s free to attend our webinars, and you can find out more on our webinar page.

There’s still time to register to attend this afternoon’s webinar, Boost sales, beat fraud and reduce chargebacks, at 4pm when we’ll be joined by Don Bush, VP, marketing at Kount . Featuring a case study from CD Baby, the session will explore ways that traders can make sure their sales are both safe and profitable. Find out more here, where you can also sign up to the webinar.

On February 14 at 11am, we have a webinar that explores the world of returns, Returns – a joined-up view of returned orders in multichannel. It’s linked to our recent research into the field, in which we worked towards a joined up view of multichannel returns, looking at how large a problem returns can be, and how retailers can go about improving their returns rate. To find out more or to register click here.

On February 20, at 11am, Matthew Curry of Lovehoney and Chris Edge of SLI Systems join us for a webinar, If they can’t find it they can’t buy it – importance of site search for online retailers. During the session the two speakers will examine how site search is used on the Lovehoney site, while Chris Edge, head of customer success UK at SLI, will also give broad advice on best practice use. To find out more about this webinar and to register, click here.

And on February 28 at 11am, we’ll be joined by Tim Pickard, chief strategist at NewVoiceMedia and Martin Hill-Wilson, chief executive of Brainfood and a long-standing member of the UK customer service community, for a discussion on how retailers can connect their CRM data with telephony to recognize and respond to individual customer situations and so offer a truly personalised customer experience, in Customer experience: making it personal. For more information and to register, click here.

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