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Freeview adds social commerce and peer reviews

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Digital TV service Freeview is to use Reevoo’s consumer review service.

By adding genuine customers reviews to its ‘choose a product’ pages, the digital television service aims to guide customers to the right product for them, providing reassurance and help for those customers who are less familiar with technology.

As a result of the digital switchover programme, customers will soon have to buy digital TV products or services, and Freeview believes that the new reviews will help customers as they upgrade or consider upgrading their television equipment.

Adrian Mack, new media manager at Freeview, said: “Freeview’s product listings are about getting the best Freeview experience, and Reevoo will help guide our customers to the right product for them, at competitive prices.

“Reevoo provides independent reviews from registered owners and trusted retailers, which will deliver valuable help to our customers, for many of whom the prospect of buying ‘technology’ may be quite daunting. This is social commerce at work in a positive way; consumers helping other consumers make a purchase.”

Reevoo chief executive Steve Hurn said: “To today’s customer, an authentic peer review is worth far more than any amount of marketing communication. People are looking for guidance, not just a description. A review can provide things that a description of functionality never can: trust and reassurance. People trust other people, and bringing this social element to buying reassures customers they are making the right choice. Trust increases customers’ loyalty towards the brand and enables Freeview to provide better services, adjusted to their customer’s needs.”

Reevoo was founded in 2005 and its social commerce service are now used by brands including Dixons, Ford, Black & Decker, Kuoni, Orange, and Sony.

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