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French Connection turns to Lumata to capitalise on surge in mobile website traffic

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a href=”http://internetretailing.ianjindal.pencil.vc.catn.com/?attachment_id=38191″ rel=”attachment wp-att-38191″>Lumata, a global provider of mobile marketing, advertising and loyalty technology solutions, today announced the launch of a new mCommerce website designed for French Connection UK. Lumata was tasked with providing French Connection with a new sales channel on mobile that capitalises on the significant increase in mobile traffic to the website.

As smartphones proliferate, those accessing websites via their mobile device and looking to purchase goods via this channel need to be given an experience that mirrors that of PC-based web browsing. Recognising this, French Connection engaged Lumata to define and implement a wide-ranging mCommerce strategy.

The Lumata executed site now delivers quick easy navigation for comparison and seamless purchase of French Connection products – the key objective identified by French Connection at the start of the project. Lumata’s role extends beyond just there though – by providing in-depth analysis of traffic and user behaviour enabling French Connection to better understand their customer base.

According to Forrester, mobile commerce is forecast to reach $31 billion by 2016, an annual growth rate of 39% from 2011.

“Lumata is delighted that yet another internationally recognised brand has entrusted us with the their mCommerce strategy,” said Thomas Enraght-Mooney, CEO, Lumata. “Our work for French Connection demonstrates how our creativity, technology and expertise in mobile can help deliver a vastly improved experience for the consumer, whilst generating increased revenue for our customer.”

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