In today’s Internet Retailing newsletter, we report on retailers from Bonmarché to Ted Baker, Sainsbury’s to Iceland Foods, and Shoe Zone, Boohoo.com, Mulberry and Argos in a week that they brought us up to date with their digital strategies.
Over this week we’ve heard a lot of detail of how retailers are working to keep up with customer demand, from Bonmarché as it launches a responsive website, to Iceland Foods, which in its latest financial year took its online grocery service national. Ocado has even unveiled innovative work on the robotic warehouse assistant of the future.
In the light of all this work, we were struck by a study that came out earlier this week that suggests just how important multichannel convenience is for consumers. The study from Savvy found 74% rated convenience in their decision to buy groceries online, while 19% mentioned their budgets. And it’s certainly noticeable in our coverage this week that IRUK 500 companies are again and again making the convenience a priority as they enable customers on budgets of all sizes to buy how, where and when they want – the essence of multichannel shopping.
Today’s guest comment comes from Elizabeth Jackson of HookLogic as she advises retailers on how to ensure customers buy, and don’t bounce, from a website.
Our webinars
The next Internet Retailing webinar will be on June 18, when senior analyst Amy DeMartine from Forrester Research joins LogMeIn senior director, products, Ross Haskell to debate what it is that customers now demand from multichannel and ecommerce retailers, and how retailers can best respond. Delighting your customers with the right support takes place on June 18 at 2.30pm. To find out more and register for the free event, click here.
Jim Davidson, head of research at Bronto Software, returns for his third webinar with Internet Retailing on July 2. He’ll consider what retailers can learn from the two ‘moments of truth’ when shoppers may drop out of the purchasing process – and how retailers can win them back. He’ll also unveil the findings of Bronto research into a shopping cart and product page audit that spans more than 100 retailers. Revenue rescue: saving sales when shoppers stray is at 2pm on July 2. Find out more and register for the free webinar here.
Click to visit the Internet Retailing webinars page to catch up on any that you may have missed.
The Internet Retailing Awards
The Internet Retailing Retailing Awards will be held on September 24 at the Mandarin Oriental, London. Nominations are now open – click here to nominate your own company or one whose work you admire, and tickets are now available to buy.
Our research reports
Our research editors research and produce regular reports on pertinent ecommerce issues. The latest, on Conversion Rate Optimisation, comes from Liz Morrell who explains here why this is a must-read report. Click on the links too to download your free copies of the Seasonal Commerce Report and Customer Experience Report.
