The full findings from Adobe’s annual worldwide survey of the effectiveness and planned adoption of advanced customer experience elements by those selling over the web are now available to download from Adobe Scene7’s website.
As we reported in a sneak peak of the key findings on Tuesday, the survey has found that, while mobile and personalisation continue to be the least deployed tactics at less than 10% take-up by all respondents, these areas have the highest planned growth rates.
Overall, the user experience features rated as most effective by survey respondents include:
- Product tours or multi-media viewing which combines guided spin, zoom imagery, videos or animations with copy (36%)
- Visual filtering and advanced search on product features including size, color, and price (33%)
- User comments and reviews (32%)
- Search landing pages (32%)
- Product comparisons (28%)
- Zoom (28%)
Readers can download the full survey findings here.
