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European merchants get easier access to WeChat Pay allowing for expansion into Chinese market

WeChat Pay is now opening up to European merchants looking to tap into China
WeChat Pay is now opening up to European merchants looking to tap into China

Chinese customers can now shop online or in the app of European merchants and checkout via WeChat Pay – their preferred choice – as Wirecard extends its ecommerce offering.

 

The solution is ideal for European merchants seeking to enter the competitive and growing Chinese e-commerce marketplace – which has boomed over recent months. The end-to-end offering also includes logistics and customs support, thanks to SwissPost, as well as consulting and training, so that merchants can get up and running as quickly and effectively as possible.

 

Online merchants that capitalise on this offering will see WeChat Pay integrated into their checkout page. When a user chooses to pay via WeChat Pay, they are redirected to the app or mobile website, where they can easily and quickly carry out the payment.

 

Shoppers can enjoy an even smoother payment flow, and merchants benefit from a simplified integration into their existing e-commerce infrastructure. In addition, the new offering can drive up conversion rates and customer satisfaction for customers in China, where digital payments are commonplace.

 

Wirecard will process all payments and support merchants with the integration, contributing extensive know-how and experience in navigating Chinese payment methods. The company is also offering virtual workshops and marketing support.

 

“As e-commerce continues to boom around the world, it is essential for merchants with global aspirations to offer localized payment methods,” explains Christian Reindl, EVP Sales Retail at Wirecard. “Our long-standing experience with Chinese payment methods enables us to support merchants that seek to break into the lucrative Chinese e-commerce market. We are excited to launch this offering and look forward to onboarding even more merchants.”

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