Playmobil is working with payments company Wirecard to improve the online shopping experience for customers throughout Europe. Thanks to Wirecard, Playmobil is able to offer and accept a wide variety of local and international payment methods on its e-commerce sites.
First invented by Hans Beck in 1974, Playmobil is a popular line of toys produced by the Brandstätter Group. Over three billion Playmobil figures have been produced, with the toy now being played with by children in over 100 countries worldwide.
In order to grow an international e-commerce business and convert one-off shoppers into regular customers, merchants must provide a smooth and reliable purchasing process. Thanks to Wirecard, brands such as Playmobil can not only offer a wide range of digital payment options but also ensure that these payments are processed quickly and reliably for an optimal online checkout experience.
When consumers find their way to a merchant’s e-commerce site, customer experience takes a leading role. According to Gartner, 64% of people find the customer experience to be more important than price when it comes to making a purchasing decision. As the world’s first payment service provider to support more than 200 different local and global payment solutions, Wirecard put together a customized payment mix for Playmobil. Thanks to a quick acceptance, authentication and processing of digital payments, Wirecard reduces payment friction and ensures a seamless checkout process for Playmobil’s online customers.
“We are proud to support Playmobil as they develop their digitalisation strategy which includes optimising the customer experience in online shops,” explains Vanda Astfäller, Head of Sales Retail at Wirecard. “Not only does Playmobil aim to ensure consistency of product offering both online and in-store but also convenient and flexible payment processes – which we offer via our digital platform. We look forward to expanding our collaboration in the future.”
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