The Growth 2000 performance index benchmarks the retailcraft of the largest 2000 retailers in the UK outside of the Top500, measuring the areas of Search, Mobile, Delivery, and Social. The index takes the customer's perspective to see whether and how these companies are positioned to grow. Some are brands selling direct-to-customer for the first time; others are niche or regional retailers with a strong appeal within their target demographics; while still others are international retailers looking to expand their customer base in the UK.
With ecommerce in the UK booming, how do you stand out in such a competitive market? The answer lies in engagement – and that means looking at how to communicate on an on-going basis with your customers using mobile
Brands that use text messages to speak to their customers build better relationships and improve retention, with average lifetime value (LTV) rising by as much as 25% when SMS is used for two-way communication
Searches on Amazon UK for sports and outdoor equipment are up significantly this summer compared to a year ago, suggesting UK consumers are embracing the heatwave and gearing up for a season of ‘staycation’ activities