Game posts 30% rise in sales, and says digital is growing fast

Game Digital has unveiled a 30% rise in sales in its last financial year, and said its digital market share was growing fast.

The multichannel retailer, which traded as a publicly listed company for the last six weeks of the year to July 26, said both its UK and Spanish businesses had gained market share during the year.

The results come more than two years after the video gaming retailer (pictured) went into administration. Since then the company has been through a turnaround process that puts digital at the heart of its strategy.

Today, in a year-end trading statement, the company said that “investment in the group’s digital content platform drove a strong digital market share through in-store and online sales.”

It said such investment in improving its omnichannel offer, from its in-store experience and website to its mobile site and app, would continue.

Martyn Gibbs, Game Digital chief executive officer, said: “Our consistent focus on improving the Group’s specialist customer proposition has delivered a strong performance and positions the business well for the future.

“We have great new physical and digital games being launched in the coming months and are working closely with our supplier partners to provide early trials, exclusives, deals and new and exciting ways to pay for all our gaming communities around the UK and Spain.”