Quick commerce firm Getir, which acquired competitor Gorillas last year, has combined its store network to serve customers in Germany, the UK, the Netherlands and the US – but the integration could lead to some store closures.
Getir said this network is the result of a fast and efficient integration process between the two companies. It also becomes the largest store network for ultrafast grocery delivery in Europe.
The combination will take a couple of months to be fully completed, and this process may result in the closing of some stores. The rapid delivery firm stressed to avoid the impact of any such closures a variety of measures will be put in place, including offering employees to relocate to remaining stores.
“Since the acquisition, we have had one clear goal in mind: Getir and Gorillas – stronger and better together,” said Turancan Salur, regional general manager of Getir.
“Today’s announcement exemplifies how leveraging the synergies of both organisations can lead to not just the biggest and most efficient store network for ultrafast grocery delivery, but also one that will significantly increase the product range and service quality for our customers. It is also a testament to the great work of our team, who have been able to achieve this milestone in just a few months time.”
Both the Getir and the Gorillas brands, and their respective apps, will continue to co-exist and operate. Customers will be able to order from both apps as usual, but will now benefit from a stronger and more efficient store network regardless of the app used when ordering.
Whenever a customer orders from either the Getir or the Gorillas app, the entire combined courier fleet will be at their disposal. The first available courier, from either Getir or Gorillas will deliver the order. This will allow for seamless deliveries and overall better shopping experiences.