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GUEST COMMENT Top five strategies to benefit from m-commerce’s meteoric rise in 2023

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Laurent Lacaze is CEO of Front-Commerce

In recent years, there has been a dramatic rise in mobile commerce. This is largely due to the increasing adoption of smartphones and other mobile devices. It is estimated that 6.6 billion people now own a smartphone. That’s over 83% of the world’s population. In 2016, that number was at only 49%. So, with the explosive rise of smartphone ownership, the generation of sales & growth via this device have also emerged for retailers.

Younger generations, who frequently feel more at ease using their phones to make transactions than older generations, are particularly fond of m-commerce. So, whether you’ve already grasped the benefits of m-commerce or you’re just getting acquainted with the topic, here are five strategies to benefit from m-commerce’s meteoric rise in 2023.

1. Ensure a coherent omnichannel experience

Retailers must make sure they are providing a truly uniform and flawless omnichannel experience to their customers. This entails providing the same quality of customer experience across all sales channels, whether they are physical or digital. All platforms should have access to consumer data and purchase history, and customers should be able to switch between them without any difficulty. As more and more clients switch from traditional desktop computers to mobile devices for their shopping, this is becoming more and more crucial. By creating a coherent omnichannel experience, retailers can give their customers the best possible experience across all sales channels and maximize the potential of m-commerce to meet all of their needs. 

2. Quickly adapt to new trends

M-commerce is a fantastic tool for keeping up with current trends. This is crucial in the retail industry because social media promotes new trends almost every day. Mobile commerce has made it easier for retailers to reach new customers, as they can advertise and sell their products and services quickly, easily, and to younger generations. Retailers can now grow their businesses without the need for a large investment. And headless commerce is the secret to building a mobile commerce platform that is incredibly adaptable.

Headless commerce is an ecommerce architecture in which the front-end and the back-end are separated, allowing the front-end to be changed or updated without affecting the back-end. This will make it possible for your marketing staff to update your website when fresh trends are introduced, maintaining information on both your desktop and mobile websites. By understanding and utilizing the power of mobile commerce combined with headless commerce, retailers can stay ahead of the competition and keep their customers happy..

3. Deliver an exceptional mobile shopping experience

Providing a faultless online buying experience is essential in retail. Making sure your website is mobile-friendly should be a top priority because consumers want to be able to shop on their mobile devices while they are on the go. Additionally, because they are so over-solicited, consumers have very high expectations. For them to stay on your mobile website for more than a few seconds, it must be responsive, quick to load, and easy to read. It is strongly advised to use a PWA to assist with this.

A PWA, or progressive web app, is a kind of software that gives consumers an experience similar to one found in an application right in their browser. All platforms, browsers, and connected devices can use these web apps. PWAs are responsive, quick-loading websites that emulate the functionality of native applications by offering full-screen mode, push notifications, and other features. PWAs are the way to go in order to provide the greatest mobile shopping experience possible.

4. Adapt your architecture to this constantly evolving commerce model

If you’re looking into developing an m-commerce strategy, you want to ensure that your ecommerce architecture can handle the additional traffic and capabilities that are required. You must make sure that your backend can continue to function despite changes to the frontend and that regular updates to the frontend by marketing teams can be made without having a detrimental influence on the backend. The certain method to accomplish this is? Transform your monolithic ecommerce architecture into a headless one.

With Headless commerce, as the front-end and back-end are separated, engineers and creative teams (UX and UI) can innovate and create without stomping on each other’s toes. Teams have total creative flexibility because there are few restrictions from the back end. And this is essential when it comes to adapting an ecommerce website to be responsive and mobile-friendly for m-commerce purposes. It is also key to be able to scale your business.

5. Meet customers’ environmental expectations with a reduced carbon footprint

Mobile commerce is one of the most convenient and fastest-growing methods of shopping, but it also has a large carbon footprint. In order to meet expectations and be more environmentally friendly, mobile commerce businesses should focus on reducing their carbon footprint. There are several ways to achieve this, including using renewable energy to power your servers and carbon emission offsets.

Changing to a PWA is an additional option. A PWA can be up to 90% smaller than native mobile applications, did you know that? A smaller website also uses less data and energy, which significantly reduces its carbon footprint. So, when you choose a PWA, you are aware that the environment will gain from it as well as your business. But however you decide to do it, being conscious of your carbon footprint is essential to meeting your customers’ environmental expectations.

Laurent Lacaze is chief executive of Front-Commerce

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