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Halfords automates Trade Card and business credit offering

Halfords, the UK-based provider of motoring and cycling products and services, has selected Kriya to power payments and credit for its trade account customers.

As well as being a household name for motorists and cyclists nationwide, Halfords support over 250,000 small business and enterprise buyers in the motor trade. Through the Halfords Trade Card, the company provides its members exclusive deals on tools and spare parts. They also offer wholesale purchasing for councils, schools and universities, and supply the Cycle2Work scheme for businesses.

Mechanics and tradespeople are typically paid after their end jobs are complete, putting a strain on working capital if parts need to be sourced in advance. By working with Kriya’s PayLater solution, Halfords is helping their Trade Card holders and Business customers better manage their cash flow with the ability to purchase on flexible payment terms.

Trade Card members will now benefit from being able to use embedded trade credit provided by Kriya wherever they prefer to order, whether online, click-and-collect or in store.

Halfords added working with Kriya also brings new efficiencies to its multichannel operations. Much of their existing trade credit processes will be automated, improving the speed and quality of the customer experience they deliver. By using Kriya, Halfords can now service new types of business customers and manage much larger volumes of credit purchases.

Anthony Caie, director of B2B & services at Halfords, said: “Being able to offer flexible payment terms to our B2B customers underpins our market offering. We want to invest in modernising the checkout process to attract more customers and drive loyalty in our customer base.

“Kriya has great experience with a number of large businesses, which made them a clear choice of partner. We’re excited to work with Kriya to digitise and provide flexible payment terms to a much wider range of trade customers.”

Last week, Halfords reported its B2B sales now account for nearly a third of the groups revenue, following a growth of 37%, helping its first-half revenue hit £873.5mn.

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