Halfords Group, which reported its latest interim results today, says it has enabled better fulfillment of online orders, as well as improved availability in stores, following the completion of its single view of stock project.
The company has been working to join up its stock systems to improve its offering. Similarly, the company has also been working on phase one of a single customer view project, which has joined 15 data sources and added nearly 2 million customer email addresses, meaning that the retailer can also now match nearly a third of its sales (31%) of sales to customers, compared to only 3% a year ago.
Chief executive Jill McDonald said that the group’s store network and its service offerings remained crucial to the retailer, with click and collect a key focus. For Halfords.com and Cyclerepublic.com she said 88% of online orders were collected instore. In contrast 88% of its Tredz and Wheelies sales were delivered direct to home.
McDonald also said that Halfords’ three day a week delivery to store model, which has been in place for over a year, was also working well. The company has also recently signed an agreement to consolidate a number of external storage warehouses into one site in Daventry, enabling the retailer to improve efficiency and customer service levels.
“We are pleased with the momentum that we are building as we implement our strategy,” said McDonald. “There is demonstrable progress across each of the five pillars of the plan and plenty more to come in the year ahead,” she said.
Image credit: Halfords PR
