HMV launches into download market

This is an archived article - we have removed images and other assets but have left the text unchanged for your reference



HMV has launched into the music download market with its new HMV Digital site, competing in a market that already includes Apple’s iTunes.

The company sees digital as an important part of the diversification of both HMV and sister company Waterstones . The bookseller’s e-book store recently marked its millionth download, and now HMV has moved into digital download, thanks to its acquisition of 7digital.com.

Sarah Hughes, HMV’s head of online and digital, said: “We are delighted to launch a world class download store that reflects both HMV’s music retailing heritage and our strategy to be a broad-based entertainment brand.

“Our partners at 7Digital have built for us a significantly improved new site that looks great and has never been easier to use. With so many innovative and wonderful features, it offers a truly intuitive and engaging customer experience that I very much hope will lead to HMV becoming a bigger player in the burgeoning digital market.”

Read More

Subscribe to our email community

Created with Sketch.
Receive the latest news
Created with Sketch.
Be the first to hear about our research
Created with Sketch.
Get VIP access to our events
DOWNLOAD OUR NEW REPORT

Warehousing 2025

The InternetRetailing Warehousing 2025 report explores this critical stage of the direct-to-consumer journey