UK-based arts and crafts retailer Hobbycraft has continued its commitment to building a more sustainable future, with half of the new range available in no packaging at all. Whilst over 300 Easter products have been made available to purchase in plastic-free or reusable packaging.
Included in the range are hundreds of mache, wooden, and ceramic blanks, packaging free and ready to be personalised and transformed into bespoke Easter decorations. These decorations are designed to be reused for years to come, as the retailer aims to encourage more people to craft in the most environmentally friendly way possible.
Hobbycraft said the spring and Easter collection is another successful step towards achieving the its sustainability targets, with 43% of all products within the business now having plastic-free packaging, up from 21% in FY22, and a further 20% having no packaging at all, up from 19%.
Furthermore, customers can now only purchase biodegradable glitter, and Styrofoam has been completely removed from the product range. By the end of FY24, Hobbycraft is targeting 25% of all products to be packaging-free and aims to remove non-recyclable plastic from all products which do require packaging.
It is becoming increasingly important for people to come together and collectively work towards a more sustainable future to protect the world’s ecosystem. As part of its ‘Making a Difference’ plan, Hobbycraft continues to work with progressive supplier partners to deliver more sustainably sourced products and reduce waste and carbon emissions within the business.
Heather Robbins, trading director at Hobbycraft, said: “At Hobbycraft, we believe in the power of crafting and making something yourself, not only because it supports mental wellbeing and skill development, but also to reassure our customers they are crafting in the most sustainable way possible. Our Easter range is another amazing step in our sustainable sourcing journey, and we hope the collection inspires more of our customers to try out some personalised projects that can be enjoyed for years to come.”
Learn how Hobbycraft introduced subscription models designed with the “resourceful and discerning” crafting community in mind in an exclusive company profile in the RetailX Subscription 2023 report.
You can also hear from Jennifer North, head of digital experience at Hobbycraft, in the RetailCraft podcast. In episode 36, North gives eye-opening insight to the demanding, innovative craft and hobby market in the UK, and their multipronged and entrepreneurial position.
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