Holiday reading for multichannel retailers

We’re mixing it up in today’s InternetRetailing newsletter with some long and short reads that have one thing in common: they address issues that are common to online and multichannel retailers of all sizes and are no doubt front of mind as they take a quiet moment this summer holiday to consider their longer-term strategies and ways of dealing with the issues that confront all.

We’ve an interview with Shop Direct’s Jonathan Wall and Sam Perkins on how Very and Littlewoods use merchandising tactics including personalisation in order to improve customers’ experience. Read more about the IRUK Top500 Merchandising report, from which this comes, here.

Today we also report on Next, as it downplays Brexit concerns and explains how its online business will operate if there are tariff issues in the future. That fallback plan is something all UK retailers will no doubt be considering.

We also report as Game continues its focus on multichannel and digital as part of a move from selling products to selling products and services.

And we have thinking on Brexit – and what it might mean for supply chains, with a study from Barclays.

Today’s guest comment comes from Partha Sen of Fuzzy Logix, who brings food for thought as he identifies the big data trends that he argues have revolutionised retail.

Next week M-Retailing editor Paul Skeldon will be guest editing the newsletter. No doubt he’ll bring to the hotseat a mobile-tinged take on all things multichannel. I’ll be back with on August 16 with more news and analysis on the latest developments in multichannel retailing.

Our research

The IRUK Top500 2016 and the first 2016 dimension reports, the first on Brand Engagement and the second on Mobile & Cross-channel, are now available to download. Visit the IRUK Top500 section of the website to find out more.

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