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Holland & Barrett adopts new technology to make product information more relevant

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Holland & Barrett is to use new technology as it tailors product content to make it relevant to individual stores.

The health and wellbeing retailer, which has set its sights on becoming a £1bn turnover company by 2020 through a multichannel approach to online and store sales, has chosen Lexmark’s publishing platform for retail to give store customers the latest product information both at the point of sale and on shelf-edge labels. The system, which is managed from a central hub, can also be used for digital displays. Information can be tailored to the specific needs and requirements of individual outlets.

Guy Sutton, senior project manager at Holland & Barrett, said: “With the Lexmark Publishing Platform for Retail, we can guide our customers to the relevant products and provide in-depth information that they have traditionally only been able to access online.”

Danny Molhoek, general manager for North West Europe at Lexmark, said the new system provided “a flexible solution to handle complex content and data from multiple sources.” He added: “Our mission has always been to help increase sales for retailers by providing them with the right tools in the right place, so they can enhance the in-store experience for their customers.”

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