Holland & Barrett is responding to a rise in online sales and growing demand for click and collect by offering its shoppers the choice of collecting their goods from a locker.
The health retailer, a Top50 retailer in IRUK Top500 research, launches collections from InPost lockers today. The move is supported by a cross-channel marketing campaign that will raise awareness both online and via social media.
Emma Mead, director of ecommerce at Holland & Barrett International , said: “We have seen a big increase in online orders over the last year, which comes as no surprise as our customers are often time poor and not in a position to wait at home during the day for their deliveries to arrive. At the same time, many can’t receive any items at work, but would rather pick up their purchases in a location and at a time that’s convenient for them, for example on their way home from the office. The partnership with InPost UK is the perfect solution for us, as it makes failed deliveries a thing of the past and increases customer satisfaction.”
Ian Caminsky, CEO at InPost UK , added: “The ecommerce sector is growing rapidly, offering a real opportunity for retailers to grow their sales through this channel. However, they have to be in a position to offer a delivery service that is not only reliable but also sophisticated, convenient, and easy to use if they want to keep their customers happy. Our new partnership with Holland & Barrett is exciting for us as a business, as it represents our first step into the health products industry and we are pleased it is with such a well-respected brand.
“Holland & Barrett’s product offering is synonymous with making people feel better in their own skin, and we are looking forward to supporting the company in making their range more conveniently accessible than ever before.”
The health retailer last year set out its vision of becoming a £1bn business by 2020, growing through stores, online and around the world.
