As part of its digital transformation plans, Holland & Barrett has launched a personalised wellness platform, H&B&Me, which focuses on biological rather than chronological age for long-term health.
The app enables users to monitor their biological age, gain insights into their wellbeing, and implement practical steps for health improvement.
The age assessment uses sophisticated risk modelling and data from 400 million person-years of research to generate a straightforward biological age score.
H&B&Me then guides users in adopting habits to lower their biological age through 21-day programmes created by behaviour change specialists.
“We’re living through a societal shift towards prevention, testing and self-care, combined with insufficient public healthcare provision due to constraints on national health systems, yet with unprecedented interest from consumers in their own wellness,” said Tamara Rajah, CEO of wellness solutions and chief transformation officer at Holland & Barrett.
“This highlighted an unmet need for an accessible, affordable, engaging preventative wellness solution, which not only tracks wellness, but crucially empowers people to move beyond quick fixes and build healthy habits that lead to lasting improvements in overall wellbeing.
“This is what we’ve created with H&B&Me, and it sits right at the heart of H&B’s purpose to make health and wellness a way of life for everyone and add quality years to life.”
Discover how Holland & Barrett is helping customers make informed purchasing decisions by adding validated and transparent sustainability claims about the items it sells on its ecommerce site in the UK and Ireland in an exclusive case study.
Holland & Barrett is one of five retailers profiled in the RetailX Sustainability report.
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