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Holland & Barrett invests in AI footfall analytics

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Health and wellness retailer Holland & Barrett will leverage AI-driven technology, with the aim of gaining insights into store performance metrics within their 1,000 stores across the UK and Europe.

The technology, from MRI Software, will also provide visibility relative to the broader UK market.

Accurate footfall analytics will help us to understand and optimise store performance in each region and country as we continue to use analytics and technology to enhance our consumers’ experiences in innovative ways,” a Holland & Barrett spokesperson said.

This latest technology investment follows Holland & Barrett’s acquisition of fitness technology startup Avie last year, as it looked to expand its offering beyond retail. The health retailer planned to use Avie’s technology to provide customers with customised wellness solutions.

“We want to become a trusted partner to help people achieve their health and wellness goals – and to do that we want to offer simple ways to test, track and improve your health, built on our 150 years’ experience in health and nutrition,” Holland & Barrett chief business and science officer Tamar Rajah said at the time.

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