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House of Fraser signs £33.7m multi-channel deal with DHL

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House of Fraser has signed a £33.7m multi-channel contract with DHL Supply Chain that runs until 2012. The new agreement is an extension of an existing contract, with the added inclusion of the retailer’s ecommerce business and recently launched wedding list service, both of which were awarded to DHL’s specialist fashion unit in March 2009.

“I am delighted to extend the commercial agreement between DHL and House of Fraser,” says House of Fraser’s supply chain director Mark Holland. “DHL’s existing knowledge and understanding of our business enabled them to deliver a strong multi-channel solution to a demanding deadline with no disruption to this key part of our business.”

The integrated solution optimises existing warehouse and labour resources at the retailer’s 16,723sqm national distribution centre in Milton Keynes, creating significant cost savings and cutting an average of three days out of the supply chain to support House of Fraser’s requirement for increased speed to market. The multi-channel operation was set up inside a three-month deadline.

DHL now manages over 30 million units annually from the Milton Keynes site, spanning market segments including fashion, beauty, homewares, perfume, linen and jewellery.

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