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How IRUK Top500 retailers approached Christmas

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In today’s InternetRetailing newsletter, we’re focusing on how IRUK Top500 retailers approached Christmas. We’ve drawn out common Views and developing trends from the many market updates that were issued this week, while also looking for news on strategic direction.

We think what these leading retailers have to say is interesting in the way that it shows what’s working for them, while also identifying any strategies that didn’t. This Christmas grocery retailers such as Waitrose and Sainsbury’s, focused on convenience, while department stores and general retailers such as John Lewis, Debenhams and Argos thought about mobile, promotional strategies and incremental service improvements.

Fashion retailers had a strong Christmas, with many putting their success down to multichannel strategies that make the most of every sales opportunity.

We’ve also been studying research into customer experience that’s out this week, and we’ve identified four strategies for giving shoppers a better time, both online and in the store.

We’re also starting to look ahead to IRX 2017, when some 5,000 visitors are expected to see, touch and feel the future of retailing at this year’s free-to-attend event. Dates, location and where to sign up are all here.

Today’s guest comment is from Nigel Ponder of Triad Retail Media, who considers the opportunities of digital retail media.


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